October 30, 2025 Bulletins DECEPTIVE MARKETING AND ADVERTISING PRACTICES BULLETIN 2025-012 This bulletin repeals and replaces Bulletin 2020-013. The New Mexico Office of Superintendent of Insurance (OSI) is charged with protecting New Mexicans from misleading and deceptive practices connected to the marketing and advertising of excepted health benefit plans, i.e., limited benefit plans that do not offer the full coverage required by the Affordable Care Act (ACA). Any marketing or advertising practice that suggests excepted benefit products are comparable or are major medical plans is deceptive, misleading and, thus, prohibited by Sections 59A-16-4, 59A-16-5 and 59A-16-20 NMSA 1978. This bulletin identifies some specific deceptive and misleading marketing and advertising practices of which OSI has become aware of in the past and will take action against. These include: For complete content please see PDF below. DECEPTIVE MARKETING AND ADVERTISING PRACTICES (PDF)
